Want to learn more about what journalists look for from press releases and images?
Want to know how to communicate with them in the most effective way possible?
Why not try our media training workshops?
Bright Sparks United team member, editor, journalist and copywriter Sarah Jordan can talk you, your colleagues and your staff through the process of communicating with journalists on your terms.
Picking up the phone is great, but before you do, here are some things to consider…
+ Is the journalist you’re contacting the right person for your product or service?
+ Is the person you’re contacting too junior or senior to handle your request?
+ Have you sent them a press release?
+ Do you have effective images prepared?
+ Do you know how far in advance they work, when their deadlines are?
+ Can you suggest feature ideas and expert copy to support your product or service?
If you’re unsure on any of these questions, or need some advice, we’re here to help.
“Journalists are busy, stressed and often receiving hundreds of emails a day. To target them effectively you need to know more about publishing, which is where I can help. I have experience as an editor, freelance journalist and copywriter across consumer, digital and business titles, so it’s safe to say I know my way around a busy editorial environment. Speak to us at Bright Sparks United to find out more.”
Sarah Jordan, Bright Sparks United.